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Sunset Strip

Whatever you think you know about the Sunset Strip, it’s an understatement. The glitz and glamor, the decadence and revelry, the stars and the scoundrels. The Sunset real estate is some of the most notorious in the world and whereas other reputations are overblown, its reputation is well and truly earned. If you want to live on the edge, Hollywood’s best-known nightlife district is the place to do it.

The roots of “The Strip” go back to the 1920s, when gambling was prohibited in incorporated Los Angeles… but West Hollywood was not a part of incorporated Los Angeles. Casinos and nightclubs began springing up along the West Hollywood stretch of Sunset Boulevard. When Prohibition became law of the land, speakeasies serving alcohol proliferated here. Unsurprisingly, movie stars and Los Angeles luminaries became regulars in this burgeoning red light district.

The popularity of Sunset Strip nightlife roared into the 30s and 40s, when some of the nightclubs were rumored to be owned by gangsters Bugsy Siegel and Mickey Cohen. F. Scott Fitzgerald, Dorothy Parker, and Robert Benchley lived here in the Garden of Allah apartments. In the 60s began the dominance of rock n’ roll, when clubs like Gazzarri’s the Roxy, and the Whiskey a Go Go became haunts for artists like The Doors, The Byrds, Frank Zappa, and Led Zeppelin. This culminated in the apex of Sunset Strip decadence—the dominance of 80s glam metal bands, hard partiers like Quiet Riot, Motley Crue, and Poison.

Today, the Sunset Strip is a hotbed of high-end shopping and dining more so than countercultural mayhem… but given the Strip’s history, don’t count it out of the next cultural revolution. Live music and revelry still dominate here. If you want to live in the heart of it all, luxury homes and condos in proximity of the Strip trade north of $1,350 per square foot, with median prices of $3.4 million, ranging from condos to Hollywood Hills mansions. Luxury condo buildings include Sierra Towers, The Residences at The West Hollywood Edition, and The Pendry Residences.

The ghost of a million parties, the promise of a million more… just another day in the life, living on the Sunset Strip.


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